User engagement segmentation

The objective of executing the engagement segmentation process was to understand the behavioral profiles of the people who accessed the micro site focused on the new product being launched. There are 5 dimensions to the behavior of the customer which are related to price sensitivity, network referral effect, purchase, configuration chosen and any sentiment he/she has expressed. The input for the process was user wise metrics which indicate the intensity of user behavior as outlined below

Input data for segmentation process
Column
Input data
Use
User id
Landpgcnt
No of times user has landed on new product micro site home page
Pricepgcnt
No of times he/she has checked the pricing page
Configcnt
No of times he/she has configured the product
Friendscnt
No of friends referred or emailed to
Purchcnt
No of purchases made
Purchval
Average purchase value
Sentcnt
No of sentiments expressed by registered user