4 key points about New Product Launch analytics

- NPD using analytics involving blogs, product engagement event data involves people into the design process which is more realistic than just survey based data

- NPD can save CPG companies a lot of money since it can filter out products which do not show ‘resonance’ with customer sentiments upfront.'

- The interaction with consumers that NPD analytics leverages and essentially mining their “attention” using behavioral models is invaluable to integrating their opinions into product and service development.

- NPD Analytics using blog/sentiment and gaming configuration data distinguishes leaders from laggards – playing a pivotal role in deciding which products to take to launch stage, which attributes of products are finding deeper engagement, optimizing market message by mining the engagement data from consumers