Monday, January 5, 2009

New product engagement analytics - Input Data points to analyze

What are some of the input data points which can be leveraged to analyze the degree of engagement consumers have with the new product ?

Anonymous users engagement data
  1. Date of event
  2. Product engaged with
  3. Event type ( Price checked, Feature configured, gif enlarged etc )

Registered user engagement data

  • User id
  • Age
  • Sex
  • Profession
  • Product engaged with
  • Event type ( Clicked to enlarge, Price checked, Feature configured like color etc )

Blog / User comments structure

  • Product blogged
  • Website blogged
  • Date blogged
  • # of blogs about the product
  • # of positive sentiments
  • # of negative sentiments
  • Top 3 key words to express positive sentiment
  • Top 3 keyword to express negative sentiment

Competitive blog intelligence

  • Competitive Product blogged
  • Website blogged
  • Date blogged
  • # of blogs about the competitive product
  • # of positive sentiments
  • # of negative sentiments
  • Top 3 key words to express positive sentiment & their frequency
  • Top 3 keyword to express negative sentiment & their frequency

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